Eduardo Pierini

Have you ever felt like you’re doing everything you’re supposed to, and yet, something inside still feels off? You keep showing up, meeting expectations, but the spark is missing...

For years, that was my reality. I was thriving in leadership roles, managing global teams, driving innovation, and achieving everything I thought I was supposed to want. On the surface, I was confident, successful, and constantly in motion. But underneath, there was a growing disconnection I couldn’t explain. Each achievement felt strangely hollow, like I was building someone else’s life. The more I succeeded, the more I felt I was drifting from something essential. That quiet discomfort eventually became impossible to ignore. And so I started to ask myself the question that changed everything: Is this really it?

Sometimes the more you change your life, the more you lose yourself in the process. You keep moving, chasing something better, but end up feeling more disconnected than ever. Does it sound familiar?

That’s exactly how I tried to escape the discomfort I was feeling. I searched for purpose in better jobs, in cooler companies, in new cities and countries. I kept reinventing my life abroad, hoping the next role, the next environment, the next adventure would bring the happiness I was missing. But behind every dopamine boost, something deeper was quietly collapsing. My true self was disappearing, and with it, everything around me began to crack: my closest family bonds, my love relationship, my sense of direction. I had reached the breaking point. I couldn’t keep running. I had to pause, and start moving in a completely different direction.

At some point, change becomes less about fixing and more about remembering who you truly are. You stop searching outside and start listening within, not for answers, but for essence.

That’s when everything shifted for me. I asked myself a question that cracked everything open: What is my true essence? And I made a quiet, radical promise, that once I found it, I would commit fully to living in alignment with it. To do that, I had to become aware of the identity I was living, reconnect with my true self, and create a clear strategy to embody that vision, not someday, but now. That’s when I discovered meditation. Not as a trend, but as a spiritual practice of connection, presence, and creative visualization. It helped me cultivate happiness in the moment and start living my future... from the inside out.

When you start living in alignment with who you truly are, something extraordinary happens. Life on the outside begins to shift, almost magically, as if a greater force is now on your side.

The more I chose my truth over others’, and presence over empty achievements, the more life responded. My work, relationships, and priorities all began to transform. I started practicing elevated emotions like compassion, gratitude and forgiveness daily, while clearly envisioning the life I wanted to create. I wasn’t pushing, I was aligning. And from that space, everything began to flow. Opportunities appeared. Connections deepened. I felt magnetic, supported, and guided, as if the universe had been waiting for me to step into who I really was.

Finding something that truly changes your life often awakens a deeper drive, the need to share it, to make it meaningful beyond yourself, and to help others walk the path too.

That’s how coaching began for me. As I changed, people started asking how, not just how I shifted my mindset, but how I rebuilt my life, my clarity, and my energy. I realized what I had lived wasn’t just personal, it was a path others could follow. I had already led businesses and teams through change, but what truly transformed everything was learning to lead myself. That’s when I understood: real change starts with reconnecting to your essence, uncovering your purpose, and aligning with a meaningful vision. Coaching became the space where I could guide others to do the same, not from theory, but from experience.

I know you can make it happen, because I’ve seen what unfolds when you stop waiting and start aligning. You don’t need the perfect moment, just the courage to take one step and the right support to keep going.

3X Coaching was born from my own transformation and years of guiding others through real change. I created the 3X Method based on five essential phases, designed to lead you through an Xploratory process of self-discovery, unlock Xponential inner expansion, and achieve Xtraordinary results in how you live, work, and feel. My mission is to help you reconnect with your essence, unlock your potential, and create a life that feels deeply, undeniably yours. Not someday, but starting now.